In the digital age we live in now, businesses can use high-quality commercial photography to improve their brand, increase sales, and bring in more customers. Here are 10 creative ways to use commercial photography to grow your business.
1. Improve Your Branding
Taking the time to plan and shoot commercial photos that capture the emotional essence of your products or services can have a big impact on the success of your brand.
Utilizing this approach to marketing can make you stand out from competitors and enhance your reputation within the industry. Furthermore, it makes customers feel appreciated.
2. Increase Sales
A professional commercial photo can boost sales by projecting an authoritative image. It also enhances your company’s credibility, leading to greater trust from potential clients.
A great photographer is an essential component of your marketing team. This can guarantee your brand stays ahead of the competition and attracts repeat customers.
3. Attract More Customers
Attracting new customers is imperative for success regardless of your business stage or experience level. Not only that, but it’s also an effective way to keep current clients satisfied and grow your base further.
One of the best ways to attract new customers is through specials and discounts. This strategy works particularly well for businesses that depend on repeat business, like restaurants or beauty salons.
4. Increase Visibility
Commercial photography is one of the most efficient methods to boost your business visibility. This includes photography for websites, social media pages, email marketing, and print materials.
Commercial photos help businesses stand out in a crowded marketplace and leave an enduring impression on customers. Furthermore, commercial photos have been known to reduce purchase return rates.
5. Promote Your Services
Using email lists or sales promotions to promote your business is a good way to get more people to know about it.
The initial step is to understand your niche in order to create a successful marketing plan. This will help you define your brand’s style and improve your photography while giving your marketing efforts direction.
As a wedding photographer, you might create a separate website dedicated solely to your commercial client list and portfolio.
6. Create a Blog
In today’s digital world, high-quality commercial photography is more important than ever to promote your brand and products. No matter the size of your business, commercial photography can help increase sales.
One way to accomplish this is by starting a blog. Blogging can be an excellent platform for reaching new customers, networking with experts in your industry, and making money.
7. Share Your Images
In today’s digital-driven world, photos are essential. Not only do they convey content to potential customers, but they can also serve as a powerful marketing tool.
People often rely on imagery to convey information and explore new concepts. Utilizing commercial photography to convey value helps people form connections with your brand and become excited about what you offer.
However, many photo-sharing websites like Flickr do not tolerate businesses profiting from their services. So, it’s best to ask customers for permission before using their pictures in any way.
8. Sponsor a Local Event
Establishing relationships with other professionals can be a great way to extend your reach and boost your business. Consider working with businesses with similar target audiences, like lingerie boutiques or hair salons.
Consider approaching local restaurants, bars, and coffee shops. These individuals tend to be front-line employees and managers so they may value your work.
9. Collaborate with Other Professionals
If you’re a photographer looking to earn extra income, offering your services to businesses could be the ideal way to expand your clientele and boost the success of your business. This could be an excellent opportunity to build up clients and expand operations within the industry.
One of the best ways to accomplish this is by contacting local restaurants, bars, and shops. Asking if they work with photographers is an excellent first step in earning their trust.
10. Give Back
One of the best ways to grow your business is by giving back to the community. Doing so will give your customers and followers a sense of making a difference.
By volunteering your services, donating products, or supporting the front line, you can do a lot to assist those in need. Showing commitment to your company’s values and goals by taking time to give back.
Dustin Smith, a native of Austin, Texas, is the owner and lead photographer at Skywall Photography, an award-winning commercial and event photography business based in Huddersfield, UK. Growing up in the heart of Texas, Dustin was surrounded by stunning scenery and breathtaking sunsets that would later inspire his passion for photography.
After graduating from Kansas University, Dustin embarked on a journey to explore the world and its diverse cultures. Visiting over 40 countries, he found himself captivated by the beauty of each moment and began capturing them through his lens. This love for photography led him to work with a wide range of clients, including celebrities, corporations, and families, in various settings and events.
Dustin’s dedication to his craft has earned him numerous accolades, such as the 2021 Yorkshire Property Photographer of the Year, multiple awards from The Societies of Photographers, and finalist positions in North of England Wedding Awards and Travel Channel Photography Contests. His work has also graced the covers of Georgetown View Magazine and the national PME magazine.
Skywall Photography is a tribute to Dustin’s late grandmother, Grandma Waller, who gifted him his first professional camera and encouraged him to pursue his dreams. The name “Skywall” symbolises both the heavens and his grandmother’s surname, keeping her memory alive in every captured moment. As Dustin continues to create stunning visuals, he honours the woman who inspired him to follow his passion and share the beauty of the world with others.