In my other blog, we discussed what we mean when we talk of commercial photography and the different types available to you and your business.
Now, let’s turn to why your business needs professional help, and how a portfolio of quality photos will give you a competitive edge in the market.
Professional photography helps consolidate your brand
You’ll already know your target market and how you’d like to see your product branded – in fact, you might have done some of the marketing yourself. Commercial professional photography will take that to the next level and establish your product or brand as competitive.
Strong brand identity and professional photos go hand-in-hand because, as the saying goes, a picture is worth a thousand words. Consider business photography a vital aspect of your digital marketing strategy.
Customers always notice well-done professional photography
Think about when you compare products – do you choose the one marketed with lazy stock photos, or does the product with high-quality images grab your attention instead? It’s a no-brainer for both potential customers and you.
Whether you’re selling food or fashion, a particular location or even your own services (think professional headshots!), professional photos are necessary to suggest to potential clients and customers a certain level of service and quality.
Commercial photography will give your website a professional look
It might seem obvious but it’s worth stating again – your business needs professional photography in order to look the part, and you should consider it a necessary part of your marketing strategy to prioritise quality images and commercial photography.
In the digital age, web design is all-important to make yourself stand apart from competitors, and commercial or professional photography is essential for that. To market your business online, and therefore open yourself up to a new customer base, a professional photo is an important asset to give a great first impression.
Professional images will help establish your online presence and can only be a good thing for your business.
Professional photos enable us to see exactly what is best about a product or business, and they are crucial in determining our attitude toward a product or service.
But what professional photography also does is boost your website up the search results and help your business stand out amongst all your competitors on social media. Customers always notice high-quality images rather than lazy stock images, and of course, professional photos help your business communicate a professional standard or level of service – quality images for quality products.
Professional photos and promotional marketing
High-quality photography is essential for your external marketing and promotional materials. As you’re seeking to expand, customers will not be swayed by low quality as they do not communicate a brand’s personality. Stock photography just doesn’t cut it anymore – you need crisp, beautiful images that tell potential customers what you’re all about. First impressions tend to be everything, so make an immediate impact!
To help achieve a successful expansion, you need to make visual content a cornerstone of your strategy and overall branding. Think how regular photoshoots helps capture the vibe of your business (and give your team members something fun to look forward to!), or consider how commercial photography is vital for your social media content. The best websites, in my experience, look the sharpest and it’s little coincidence that their overall branding and marketing is consistent.
You can’t just do it yourself – so think how a professional photographer could help
It might be difficult if you’ve just bought a new Canon or a good friend insists they can help, but commercial photography is best left to a professional photographer.
Professional photographers will help realise your product’s potential and they’ll find it easy to tease out your product’s best points. As a business owner, you know a lot about your product – whether it’s a head-turning dress, imagery needed for social media posts or swanky new offices in the city centre – but a good professional photographer who works with commercial subjects will give a new angle and new light to help your business stand out.
Utilising the best professional photography is exactly what you may need to take your product to the next level. So hiring a professional photographer will understand the latest trends in commercial areas and will help steer you away from using boring, overdone stock photos, instead of giving a bit of glam and style to your business.
Dustin Smith, a native of Austin, Texas, is the owner and lead photographer at Skywall Photography, an award-winning commercial and event photography business based in Huddersfield, UK. Growing up in the heart of Texas, Dustin was surrounded by stunning scenery and breathtaking sunsets that would later inspire his passion for photography.
After graduating from Kansas University, Dustin embarked on a journey to explore the world and its diverse cultures. Visiting over 40 countries, he found himself captivated by the beauty of each moment and began capturing them through his lens. This love for photography led him to work with a wide range of clients, including celebrities, corporations, and families, in various settings and events.
Dustin’s dedication to his craft has earned him numerous accolades, such as the 2021 Yorkshire Property Photographer of the Year, multiple awards from The Societies of Photographers, and finalist positions in North of England Wedding Awards and Travel Channel Photography Contests. His work has also graced the covers of Georgetown View Magazine and the national PME magazine.
Skywall Photography is a tribute to Dustin’s late grandmother, Grandma Waller, who gifted him his first professional camera and encouraged him to pursue his dreams. The name “Skywall” symbolises both the heavens and his grandmother’s surname, keeping her memory alive in every captured moment. As Dustin continues to create stunning visuals, he honours the woman who inspired him to follow his passion and share the beauty of the world with others.