What Is Product Photography?
The best product photographs convey information about the products and brands. Customers can tell a lot about a product or brand by just looking at it. A good product photo will give the customer the information they need to make a purchase decision.
Models
Product photographers often hire models for the different types of products they create. Some models specialize in a certain category of products, such as shoes, makeup, or clothing, and are known as runway models. Part models have specific parts of the body that they are trained to take care of.
If you’re selling pet-related products, consider using an animal model for your product shots. These types of models tend to follow directions poorly and wander off after you set up the shot. However, they are a great option if you want your model to look as cute as possible. A few tips when using animal models in product photography:
White background
When creating a product photograph, a white background is the best option because it is universally flattering and looks professional. However, if you feel you need to try a different colour for your photo, you can use some basic camera tricks to make your background look a different shade. Keep in mind, however, that your product should be the focus of the image, and not the background. If you are using a colored background, you will want to use a color that is neutral and not distracting.
If you want to sell your product online, you should invest in a white background. While a big business might want to invest in a professional studio, a small business can create one in their home with a few inexpensive items. If you are going for a large white background, you should invest in at least three hundred watts of LED lights, and for smaller products, a thirty or one hundred-watt light is enough.
Tripod
A tripod is one of the most important pieces of product photography equipment. A tripod provides a steady surface for taking pictures, giving the photographer the opportunity to create sharp, consistent images. A tripod also helps create flat lay shots, a popular angle for product photography. This shot is usually taken from above, requiring an overhead shot. If you’re looking for an inexpensive tripod for product photography, look no further than Zomei Camera Tripod.
A flexible tripod typically comes with three sturdy legs. The legs can be positioned at any angle you desire, and a rubber foot makes shooting flexible and effective. While a tripod cannot be lowered more than 12 inches from a surface, it can be positioned near a wall or another smooth surface for increased stability. Using a tripod in product photography is a smart move, whether you’re taking pictures of products or a group.
Textured background
The application of a textured background in product photography is an excellent way to give your photos a unique style. Textured backgrounds can be used in landscape, product, or still life photography. Adding a texture to a picture will make the product look more realistic and add life to the image. Here are a few tips for using a textured background in your photo. First, use a solid colour as the background. It will not clash with the subject of the photo. Second, use a textured background to make the object stand out in the photo.
For an old-fashioned look, you can use a textured background to mimic the look of the antique paper. It’s possible to manipulate the colours in a photograph to make it appear as if it were scanned from an old photo. Finally, textured backgrounds add visual interest to flat, solid-coloured backgrounds. BeFunky’s extensive library of textures will give you the perfect background for your next project.
Slow shutter speed
While a higher shutter speed is beneficial for capturing fast-moving subjects, slow shutter speeds are better suited for still objects and product photography on a tripod. If you’re capturing your product on a tripod, you’ll need a tripod with a low shutter speed in order to capture sharp images. You can use a remote shutter release to take photographs without touching the camera. However, slow shutter speeds are more suitable for still objects, such as jewellery.
The duration of the shutter will also determine how crisp your images will be. A slower shutter speed allows objects to blur and creates a softer look that suggests motion. A fast shutter speed freezes a particular moment in time, creating crisp images. A slower shutter speed will freeze the action over a longer period of time, allowing you to capture a longer sequence of images that tell a story. In product photography, a slower shutter speed will produce more realistic and interesting photos.
User-generated content
Consumer-generated content is a powerful marketing tool. Whether it is a photo or a video, a consumer’s experience with a product is authentic social proof. In fact, 84% of millennials base their purchasing decisions on personal recommendations. If the consumer can see what the other people look like wearing the product, it increases the likelihood that they will also buy it. This method is also free of cost and can be used in multiple ways.
First, it is important to give proper credit to the creator of any UGC you use. Whether the visuals are high-res or edited, attribution is essential. The creators of UGC want their fans and followers to feel that they are authentic and that their content is not staged. In some cases, you can even repurpose the visuals for another purpose. For example, a popular clothing brand may feature a hat with the product wearing it.
