Why Product Photography Helps You To Sell More Products
Why product photography is so important? Well, it can boost sales and conversions by promoting your product with an attractive image. This article will give you some pointers on how to create a product image, including lighting, angle, and off-camera flash. By following these tips, you can create a stunning image and increase conversions and sales. The key to successful product photography is to make each image represent the quality and brand image of your products.
Lighting
Proper lighting is a critical element for any good product photo. It can be tedious to create good light, but it can make all the difference in the end product. Good lighting is important in helping you to sell more products, so make sure you use the right technique for your product photos. Two main types of lighting are available for product photography: natural light and off-camera flash. While natural light is usually cheaper and easier to work with, it is important to use the right lighting to create a quality image.
Natural light is the most common, but you can also use artificial lighting if you are unsure. Natural light helps people look better, while artificial light emphasises specific attributes of a product. Candles, fire, and light bulbs are both examples of artificial lighting, and they are great for products with many physical details. However, you need to consider the amount of lighting for the type of product you’re selling before you make your final decision.
Angle
The angle of your product photos will influence the way shoppers view your product. A 45-degree shot shows multiple sides of your product, which adds extra detail. If possible, shoot from a high viewpoint and use a tripod to ensure that the photo is stable. The top angle, also known as a “bird’s eye view,” gives shoppers a better perspective on your product. To capture these types of shots, invest in a quality C-stand that connects to your computer. You can find a 40-inch C-stand for $183 from Matthews, but brands like Impact, Kupo, and GVM also make quality C-stands.
Taking photographs of your products from a variety of angles will help you to show off their best features. When photographing athletic shoes, for example, you can choose an angle that highlights the durability of the shoe, or a more intimate look. If you have two pairs of shoes to photograph, try styling them on top of each other to emphasize different features. If you’re a beginner, consider using a simple editing tool such as Canva or Snapseed. These tools offer many editing options as well as background removal tools.
Off-camera flash
Using off-camera flash for product photography can boost sales. Using it when shooting photos is much more effective than on-camera flash, which can create uneven lighting and hard lines on the products. In this article, we’ll take a closer look at off-camera flash, and how it can help you to sell more products. You can use it to improve your product images with just a few simple steps.
Natural light
Lighting is a crucial part of quality product photography. Natural light comes from the sun, while artificial light is created by humans. When choosing between the two, consider the type of product you are selling and the best time of day to take the pictures. If you’re selling phone cases, for example, you might want to shoot a lifestyle shot of the product around a dining table with natural light. For apparel, a more realistic photo of the product would require artificial lighting.
Use different types of light. In order to get even lighting on your products, choose an overcast day. Shaded spots, such as umbrellas or shady trees, will give them a soft, even look. Indirect lighting can be achieved using north-facing windows. A tripod mounted in front of the product will make the legs more visible. Use a soft, diffused light to reveal crucial features, such as the shape, texture, or material.
Proper editing
Professional quality product photos will make your online store more appealing to shoppers. Product photography should accurately portray the product. The lighting should be correct, and the angles should be appropriate for demonstrating the product’s size, shape, and proportions. If you are taking product photos for a product listing, consider using high-resolution images to ensure details are captured accurately. If possible, take multiple pictures of the same product, so that viewers can see the product from different angles. It’s best to use photo software that lets you name the images with the product’s information.
Post-processing is the process of enhancing the image. Product photographers are trained to adjust the lighting and shoot the product from various angles. Before starting the process of post-processing, it’s important to analyze the expectations of your target audience and learn the most effective ways to adjust the lighting. This way, you won’t have to repeat the process of taking a product photo. After all, you want to make sure your customers are happy with the end result.
